ALTEA ACTIVE TEMPORARY ADVERTISING

OBJECTIVE

Bring street-level awareness to Altea’s new Premier Wellness & Social Club in Toronto’s Liberty Village.

SOLUTION

Third Eye Insights brought me on to help extend Altea’s brand refresh (kudos to TEI) to the exterior of their new location. I created several unique design directions for approval and worked collaboratively with TEI and Altea to refine the final solution. I was then commissioned to carry the design intent into their pop-up sales shop to bring the whole experience together.