OBJECTIVE

Window Film Systems wanted to celebrate their new brand refresh (designed by yours truly) at IIDEX (International Interior Design Exposition) Toronto 2017.

SOLUTION

I decided to create a “pop-up shop” to showcase the versatility of the custom resurfacing products WFS specializes in. By thinking of our products in a creative way beyond what they are typically used for, the booth sparked a lot of interesting conversations that helped us win projects that go beyond simple window and wall coverings.